client since 2016
Just Eat Takeaway
After successful publication of the 2022 annual report, TD Cascade set up a creative session with Just Eat Takeaway in the summer of 2023 to determine upcoming reporting objectives, and how to improve production process and output quality.
As a result, new and more storytelling in support of brand narrative, a new and optimized screen-friendly format, a clear structure and navigation to improve readability and a substantial reduction in size.
From 276 pages in 2022 to 192 pages in the new report; 30% reduction in size by optimizing grid and page layout and improving visuals like graphs, charts and tables. By adding more interactivity and new navigation improved accessibility and overall user-experience.
The production of the annual report is a tightly organized and semi-automated process installed by TD Cascade in which raw output generated by Sturnis – used for content and data management by Just Eat Takeaway – is embedded in design templates developed and managed by TD Cascade.
Services
Design & layout – Art direction – Project management
Deliverables
Integrated report
Output
- Interactive PDF
- XBRL / ESEF package
Tooling
- Sturnis / Wordsflow
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2023
2022
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Dashboards
We bring clarity in complexity and identify what truly matters.
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