As world’s leader serving around 4,200 cups of coffee or tea every second, JDE Peet’s wanted to professionalize its report accordingly. In 2022, TD Cascade was asked to create a new design for the annual report. JDE Peet’s had a clear set of objectives in mind.

Although targeted at investors, the report should inform and captivate  (future) employees to the brand story and ESG narrative of JDE Peet’s. 

TD Cascade optimized overall design, improved visuals and developed new brand stories, added interactivity and page navigation for better online accessibility.

After a complex workaround in the production of the 2022 PDF and ESEF package, we advised JDE Peet’s to integrate all design for 2023 directly into Workiva, tooling already in use by JDE Peet’s.

TD Cascade implemented all design specifications and enabled to set up a workflow as a full service support system in one Workiva environment.

A single source collaboration platform. A communicative design that stand out and a flexible process. Truly a Workiva showcase.