After successful publication of the 2022 annual report, TD Cascade set up a creative session with Just Eat Takeaway in the summer of 2023 to determine upcoming reporting objectives, and how to improve production process and output quality.

As a result, new and more storytelling in support of brand narrative, a new and optimized screen-friendly format, a clear structure and navigation to improve readability and a substantial reduction in size.

From 276 pages in 2022 to 192 pages in the new report; 30% reduction in size by optimizing grid and page layout and improving visuals like graphs, charts and tables. By adding more interactivity and new navigation improved accessibility and overall user-experience.

The production of the annual report is a tightly organized and semi-automated process installed by TD Cascade in which raw output generated by Sturnis – used for content and data management by Just Eat Takeaway – is embedded in design templates developed and managed by TD Cascade.