Royal FloraHolland is the leading international floriculture marketplace with around 100,000 transactions per day. For more than 100 years, it has been connecting growers and buyers of flowers and plants. As a cooperative and therefore owned by its members/growers, Royal FloraHolland strives for the best possible market price at the lowest possible cost. Bringing together supply and demand is an important foundation for the cooperative. 

For the 2024 annual report TD Cascade developed a distinctive visual story for Royal FloraHolland rooted in its core product to expresses its key values as a cooperation. Engaging imagery with floral details supported by remarkable case stories to show and tell how Royal FloraHolland adds value for its members and the floriculture sector. In addition TD Cascade designed a new set brand aligned infographics in support of Royal FloraHolland’s sustainability statements. Besides all design support throughout the entire production TD Cascade also provided the English translation and took charge of publishing the report through Publitas.