a.s.r.

client since 2013

a.s.r.

TD Cascade has been the reporting partner of a.s.r. Netherlands and its portfolio of various independent insurance activities for many years.

We have guided a.s.r. in the transformation from an offline annual report to a multi-channel annual report using Tangelo as tooling for pdf and online production.

Our team is responsible for concept, design, content development, coding and overall support. In 2021 a.s.r. won the FD Henri Sijthoff award for its annual report.

TD Cascade developed a visual concept that expresses the key theme of a.s.r. aligned with its strategic pillars. This visual concept is primarily used for all reporting, but it is also be applicable to other corporate communications and investor relations activities (e.g. Capital Markets Day, shareholders’ meetings) – in order to maintain consistency in storytelling.

TD Cascade provides ongoing design support to a.s.r. if and when changes or updates to visual assets and design templates are required.

Services

Design & layout – Infographics – Content development (Photo/Video) – CSS / Coding – Art direction – Project management

Output

  • Integrated annual report
  • Reporting magazine

Deliverables

  • Interactive PDF
  • XBRL / ESEF package
  • Full reporting website

Tooling

  • Tangelo

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Royal FloraHolland

client since 2024

Royal FloraHolland

Royal FloraHolland is the leading international floriculture marketplace with around 100,000 transactions per day. For more than 100 years, it has been connecting growers and buyers of flowers and plants. As a cooperative and therefore owned by its members/growers, Royal FloraHolland strives for the best possible market price at the lowest possible cost. Bringing together supply and demand is an important foundation for the cooperative. 

For the 2024 annual report TD Cascade developed a distinctive visual story for Royal FloraHolland rooted in its core product to expresses its key values as a cooperation. Engaging imagery with floral details supported by remarkable case stories to show and tell how Royal FloraHolland adds value for its members and the floriculture sector. In addition TD Cascade designed a new set brand aligned infographics in support of Royal FloraHolland’s sustainability statements. Besides all design support throughout the entire production TD Cascade also provided the English translation and took charge of publishing the report through Publitas.

Services

Concept, design & layout – Visual storytelling – Infographics – Art direction – Copy & translation – Project management

Output

  • Integrated annual report

Deliverables

  • Interactive PDF
  • Online publication

Tooling

  • InDesign/InCopy
  • Publitas

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